over recent decades event management has become increasingly recognized globally as a distinct and worthy profession. indeed the united states department of labor forecasts the employment outlook for event specialists to grow by some 10% annually between 2014-2024: "as globalization increases and businesses continue to recognize the value of professionally planned meetings, demand for meetings and events is projected to grow. job opportunities should be best for candidates with a bachelor’s degree in meeting and event management, hospitality, or tourism management.

the event management option is designed to attract students pursuing careers in the multi-faceted and ever evolving commercial, and non-commercial meetings, incentive, conference and events (mice) sector. as is the case both nationally and globally, the events sector now makes a significant contribution to the socio-economic wellbeing of the state of alabama and the nation. over recent decades, public, private and voluntary sector businesses (including those in the education sector) throughout the state and beyond have been outsourcing social and business events such as meetings, incentive travel, conferences and events (mice). this program is designed to position auburn university to keep pace with this emerging economic sector by educating the trained professionals’ needed to meet the continuing demands of the state’s and nations ever developing hospitality industry and in particular those interested in pursuing a career in the event management field.