data is the new oil, and cultural data is all around people, influencing every aspect of their lives, from work and leisure, to e-commerce and relationships.

cultural data can be anything from digital representations of ancient documents, artefacts and environments to present-day social media, digital arts, shopping apps and virtual worlds. it draws on a diverse range of digital and computational methods for its creation, management, analysis and communication: from digitization, databases, data standards, citizen science and web apps, to computational linguistics, data visualization, machine learning artificial intelligence (ai) and user-centered design.

students don't need a background in information science, computer programming or have mathematical competencies as this course will provide them with the digital skills required to create, manage and communicate cultural data.