become an expert in consumer behaviour with this career-focused msc consumer behaviour master’s degree. this programme will guide students to the forefront of consumer-centred business philosophy and prepare them to lead in an ever-competitive and complex world. whether students work for a global organization, sme or non-profit organization, reading aims to provide students with an experience that will encourage new and innovative understanding of the consumer-led markets that organizations work in.

this degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. it includes theoretical and practical components, and aims to raise their visibility with an array of external organizations.