the marketing (branding and communications) msc program at the university is designed to enhance students’ understanding of marketing from a strategic perspective. this specialized course allows individuals to deepen their knowledge and develop competitive brand management strategies. it is particularly beneficial for those looking to kickstart a career in marketing and communications or those wanting to expand their expertise in the field.

throughout the program, students will delve into both the theoretical and practical aspects of marketing at an advanced level. they will gain a comprehensive understanding of research methodologies, marketing communications planning, and strategy. full-time students also have the opportunity to gain practical experience through a year-long paid placement in industry. this msc program is part of the university’s broader marketing program, where students complete core modules before customizing their course with specializations and optional modules.

other courses within the marketing program include marketing msc, marketing (digital marketing) msc, marketing (social marketing) msc, and marketing (international marketing) msc.