the way of doing business is changing, particularly how and why transactions are carried out. decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. the business intelligence and digital marketing msc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

there is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. in fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

developing sound knowledge and understanding of digital business practices, students will learn the importance of data, information, and mass communication technologies to business.

students will be encouraged to reflect on the relevance of these new concepts to business and apply their newly developed skills in advanced research or via professional practice in collaboration with an industry partner.