the business management with marketing degree offered by the institution develops the understanding of key business and marketing functions for students. after completing the first year, students have the option to specialize in marketing or switch to the general business management degree, economics, entrepreneurship, finance, human resource management, or law specializations. additionally, students have the opportunity to gain industry experience and earn money through an optional placement year. marketing topics that can be explored include communications, planning and strategy, market research, consumer psychology, as well as international and cross-cultural marketing.