Bachelor of Arts (Honours) - Business and Marketing
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Progression Summary
program description
many of dmu's lecturers have worked in the industry and bring real world experience into the learning environment. with research interest in key areas of marketing communications development, their dedicated marketing lecturers will provide students with help and support throughout their studies, placement applications and graduate careers.
students develop in-depth knowledge of international business, comparative and global politics and public policy, and the skills to analyse and apply what they learn.
reasons to study business and marketing at dmu:
- chartered institute of marketing (cim) accredited study centre and an institute of direct marketing (idm) key educational partner
- pitch a business idea to real-life entrepreneurs and win a great prize through our annual fox’s lair competition for first year students
- enjoy an international experience with #dmuglobal: trips include new york, belin, copenhagen, indore and beijing
- placement opportunities with local, national and global companies including canon, experian, virgin holidays, walt disney, nike and telefonica (o2)
- our alumni are employed by leading brands in graduate jobs such as marketing executive at barratt developments, graduate trainee at ee and loyalty marketing executive at homebase
Start Date
2026-09
Tuition fees
79,988 .SAR
