on this programme, students will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare students  for a career in the complex environment of an international business. as part of the course, students will study areas including human resource management, critical management, and advertising and communications. all core modules are designed to give students a broad understanding of the different challenges faced within an international business setting. by educating students on a wide variety of contexts and business models, students can gain the skillset needed to pursue a career in  a diverse range of roles.

the course enables students to tailor their studies to their own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. all of these modules are designed to develop students' skills in identifying and implementing strategic plans in specific areas of marketing.

key features:

• students will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
  
• during the programme, students will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance their learning through delivering their own personal experiences and knowledge.
• part of the assessment will be to participate in a state-of-the-art, computer driven business simulation exercise, which will help students to apply many aspects of their learning and development to a real-world scenario.
• this course offers a range of relevant optional modules for students to choose from, allowing them to tailor their learning to their career aspirations, whether that includes launching their own business or helping to grow an established company.