international direct admission to louisiana state university (lsu) is available for international students with advanced english-language skills. the program focuses on academic, cultural, and professional growth to help students excel in school and prepare for a successful future.

as international direct students at louisiana state university, they will receive exclusive and rigorous academic coursework, priority access to in-demand courses, guidance from academic advisors and mentors, career development and networking opportunities, and intensive classes with domestic students.

marketing is an organizational function and a set of processes that analyzes customer needs, designs products/services, devises branding strategy, establishes pricing, promotes products, and creates distribution systems while maintaining a competitive advantage. with an undergraduate degree in marketing, students will find opportunities in areas such as sales/management, retailing, advertising, buying, planning/research, and brand/product management.

upon graduation with a bachelor of science in marketing, students will be able to demonstrate an understanding of market segmentation and targeting, consumer behavior, marketing research and ethical considerations, relationship management, strategic planning, and global marketing.

the professional sales concentration within the marketing program at lsu is designed to equip students with practical knowledge and skill sets needed for success in professional selling. students take courses in professional sales fundamentals and sales management, and engage in either a professional sales practicum or a professional sales internship. companies recruiting lsu marketing majors often value students with a professional sales background, as it reduces training time and costs.