the business administration, b.s. program with a concentration in business analytics gives you the in-demand skills and tools you'll use to solve real-world business problems and to increase organizational productivity, efficiency, and revenue. you'll learn from a range of real-world case studies to appreciate how these skills and tools can be leveraged to achieve success in measuring key metrics, forming inferences and predictions from data, and making optimal and robust business decisions.

these courses in this concentration include a wide array of topics, such as data cleaning, data visualization, data mining, database management, web analytics, text mining, and social media analytics. in addition to learning python programming languages, the students will also learn to work with business analytics tools such as sql, tableau, google analytics, and more.