this program is designed to prepare graduates for senior leadership roles in corporate communications. students take courses in both samc and the school of business, learning to be capable communicators, equipped for senior corporate positions which involve team building, project management, media applications, and visual communication. they will possess a basic understanding of business and competition in a global context. while equipping students to be creative writers, designers, and leaders in campaign development and delivery, the program will also train them to lead with integrity.