program description

there are many reasons to complete a bachelor’s degree; financial and personal. higher education is the surest path to both opportunity and earning power. a bachelor’s degree provides not only the hard skills necessary in the job market, but also critical thinking skills, a path to individual and personal growth and the chance to give back to the community.

students studying integrated strategic communication learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and their publics. coursework in the program emphasizes theoretically grounded, data-based decision making to problem solve and innovate.

with hands-on projects and internships, the highly flexible program gives students all the tools they’ll need to become a professional communicator and the freedom to focus on what interests them. most courses are taught in person by faculty and professional experts affiliated with the edward r. murrow college of communication, while others are delivered from wsu pullman via interactive video and the nationally ranked wsu global campus.