program description

a major in marketing acquaints students with the managerial decisions and actions that surround the satisfaction of customer needs in the purchase and use of goods and services. examples of marketing decision areas are product development, pricing, marketing communication, marketing analytics, and personal selling. completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special events manager; in the public and private sectors. some graduates also find careers in the retail industry, be it store management, market analysis, or purchasing.