the bachelor of science in advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media. coursework is supplemented with an internship.

other opportunities for experience include news, production, management, sales, performance and advertising positions with kent state’s award-winning student media. positions may also be available with ideabase, a student-run, full-service integrated marketing communications firm just down the hall from classrooms. students teams also have the chance to participate in national competitions and make professional connections in the franklin advertising student group.