the bachelor of arts in visual communication design prepares students for the graphic design and illustration professions. students develop technical understanding and design skills in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms. students produce work for print, motion, video, screen displays, and interactive experiences, as well as package design, exhibition design, and environmental wayfinding.

this program focuses on design and illustration in the context of a broad liberal arts program, giving students the flexibility to choose 20 percent of their coursework (with guidance). this provides the opportunity for students to take a variety of courses to complement it. students learn at the intersections of communication, information and technology. the program is for students planning to attend a graduate program or plan to pair their visual communication design degree with another field of study.