the bachelor of business administration in business analytics provides students with understanding of the diverse knowledge they need to be effective business data analysts. the focus of the major is to develop students who will understand and be able to apply business analytics to real-world problems. while the major's curriculum builds student expertise from theory, the focus is the practical application of the analytics knowledge.

therefore, the major primarily emphasizes problem-solving with data for strategic business decision-making using various analytics tools such as data visualization and machine-learning technologies. examples of business analytics applications include marketing analysis or segmentation, city planning, delivery logistics, risk management, security and healthcare management. graduates from the program will be in demand for entry-level analytics positions in the workforce.