the program curriculum reflects the opinions of industry managers regarding the educational content required to produce capable, knowledgeable graduates. the program stresses the application of theory to practical problems. emphasis is placed on business and management subjects, which account for about half of the curriculum. the balance between technology and business management in the program makes graduates versatile and therefore flexible in terms of career development.

in addition, students gain laboratory experience, where students operate equipment similar to that used in the printing industries, learn the fundamental principles underlying industry processes, and acquire practical insight into production problems by completing projects which simulate industry conditions. state-of-the-art equipment and instruments in the labs enable students to investigate materials and processes in detail.