program description

the bachelor of science in industrial design with concentration in product design and development (bsid/pdd) is a program for students who intend to focus their studies on physical product-oriented design applications. the major addresses the creation of industrial goods and services and concentrates on three principle aspects of design: process, people, and product. the bsid/pdd incorporates the study of user-centered needs, relative to the responsible and resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values.