this broad-based course will develop your skills in the latest video and digital-media techniques as well as in more traditional disciplines, allowing you to discover the career path that best matches your creativity. offering a balance of theory and practice, our art and design ba (hons) ensures you develop a range of visual and creative skills while you gain insights into critical theory, the importance of context and contemporary professional practice. it is ideal if you would like a career in community arts, public projects or art and design education. if you are unsure of your specialist field, it gives you the opportunity to experience a number of creative pathways. **why choose this course?** - you study both traditional disciplines such as drawing, painting and printmaking along with the latest techniques in photography, video and digital media - you learn through practical workshop sessions, sustained practice in the studio and one-to-one tutorials as well as work-related opportunities - you work independently, developing your ideas through to outcomes, showing you can select and use materials, processes and environments; research and analyse those ideas and outcomes; and make connections to wider contexts - learning is linked to ‘real world’ experience to prepare you for a career across a number of fields - you are able to consider issues arising from the creative practitioner's relationship with audiences, clients, markets, environments, users, consumers, and/or participants - develop personal and practice-based skills such as management, communication and multi-agency working - you gain a qualification that will enhance your prospects of a fulfilling and exciting career in a wide range of creative industries