do you want to pursue a career in digital marketing? through our programme you'll discover a multifaceted perspective on digital marketing for success in the contemporary world. the world is increasingly digital. in such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. this programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. it aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. you will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.