the ba (hons) advertising and digital marketing degree is a specialist integrated course combining advertising and digital marketing theory and practice. the course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, smes, non-profit, ngos and charities. students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. * advertising and digital marketing theory, contextualised to real life situations. * digital advertising and marketing tools, designed to develop a creative mind-set. * work on real live client and organisational challenges. **key course benefits** * the development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience. * the course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential. * the use of the digicomm lab supports the development of students’ digital literacy skills through using digital marketing platforms and software. * networking with international alumni and employers through guest speaker events and projects. chartered institute of marketing (cim) graduate gateway programme this course is part of the cim graduate gateway programme, with the modules of the course aimed to map to certain cim professional qualifications. this means that students who successfully complete the advertising and digital marketing ba (hons) course at coventry university are exempt from certain modules of cim qualifications. please visit the cim graduate gateway website for further information. direct application and additional fees apply to study modules with the cim.