digital transformation is impacting the business of hospitality at every level, from customer acquisition to guest service to revenue management. with this diploma you’ll acquire a level of digital-savvy that is becoming a prerequisite for many industry roles. after introducing you to the technological trends that matter most to the hospitality sector, the program explores key topics such as data analytics, e-commerce and utilization of artificial intelligence (ai), while also teaching you how to lead digital transformation projects at an operational and organizational level.