**OVERVIEW** Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience. This degree offers it all, and more. The course covers consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry. **Choose a placement or study abroad** The course offers real flexibility as you will enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies. You don’t have to decide now. If you opt to undertake a placement or study abroad your course will normally be four years full-time. **FEATURES AND BENEFITS** - **Triple crown** - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA. - **Advertising and brand experts** – our lecturers have worked in agencies, consultancies, and client-side. They’ll pass their experience on to you throughout the course. - **Accredited degree** - A Chartered Institute of Marketing (CIM) accredited degree. - **A buzzing creative hub** - The Business School is in the heart of Manchester, near MediaCityUK, the creative Northern Quarter, and some of the largest advertising and branding agencies in the world. - **Real-life projects** - you’ll work on creative campaigns to meet live advertising briefs set by real business clients. - **International perspectives** – take the opportunity to study overseas at one of our partner institutions where you’ll learn new approaches to solving your clients’ problems. - **Regular industry events** – attend guest talks and masterclasses or network with recruiting businesses. - **Build your own career** – whether you want to work in-house with a major brand, or start your own consultancy, the skills you’ll learn will last a lifetime.