ba (hons) fashion marketing and content creation delivers a dynamic curriculum through challenging industry-focused projects, combining theory and practice. the course allows you to personalise your learning with a variety of topics and assessment types. this course will explore specialist aspects including content ideation and creation, branding, research methodologies, data analysis and visualisation, digital marketing, fashion theory and international marketing strategy. the course will prepare you for postgraduate study or a career in fashion marketing, fashion pr and communications and associated business functions. what to expect the dynamic curriculum is delivered through challenging industry-focused projects, combining theory and practice. the course allows you to personalise your learning with a variety of topics and assessment types. you will learn to research and analyse market trend and consumer drivers to plan and execute integrated marketing communications, considering brand strategy, activities and audience. industry experience and opportunities you will be given the opportunity to undertake either an optional industry or enterprise placement year between the second and final year of the course earning an additional diploma in professional studies qualification or apply to university of the arts london (ual) creative computing institute diploma earning an enhanced degree title. these options will enhance your employability by offering valuable experience and contacts within the industry or a possibility to explore different interfaces and learn more about virtual reality (vr), artificial intelligence (ai) and app development and use. climate, social and racial justice we are committed to developing ethical fashion business practices. to achieve this, we are working to embed ual’s principles for climate, social and racial justice into the course.