this is an innovative course that centres on people’s experiences to drive the design of communication. we’ll explore branding, digital products and platforms - user experience (ux) and user interface (ui), moving image, editorial design and art direction. our curriculum combines graphic design, communication and interactive experiences – both physical and digital. you’ll learn how to engage, educate and entertain audiences for cultural, emotional and social purposes. we’re a diverse and active community of critical thinkers and creators who shape innovative design narratives across print, screen and interactive platforms. you’ll learn the necessary tools to help create immersive experiences. these will push traditional boundaries and take communication design to new levels. they'll equip you with the skills to secure your ideal job. what to expect an interdisciplinary approach: develop skills in visual and written narratives, print and digital design, brand identity design, moving image and analogue or digital experience design. a focus on industry and wider sectors: learn how to create professional proposals that directly respond to contemporary issues and gain required knowledge for the professional world. learn through making: experiment with different materials and learn how to build human-centred, environmentally conscious design solutions. networking: attend guest lectures and network with industry creatives from a wide variety of design disciplines and backgrounds. an ethical focus: understand climate, social and racial justice and learn how to embed these principles into your creative practice. access to chelsea's shared workshops: view the chelsea facilities. work experience and opportunities the course has strong links with the creative industries. as a ba graphic communication design student, you’ll have opportunities to gain commercial experience through exclusive commissions, award schemes and live projects. this will give you vital industry insight and prepare you for your professional career. mode of study ba graphic communication design is offered in full-time mode. it is divided into 3 stages over 3 academic years. each stage consists of 30 teaching weeks. you will be expected to commit an average of 40 hours per week to your course, which includes teaching hours and independent study.