ba (hons) fashion marketing & consumer behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. this prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities. key features the dynamic curriculum is delivered through challenging industry-focused projects, combining theory and practice. the course allows you to personalise your learning with a variety of topics and assessment types. you will learn to determine market and consumer needs to plan and execute integrated marketing communications using research. ba (hons) fashion marketing & consumer behaviour will explore specialist aspects including consumer psychology, behavioural economics, research methodologies, translating data into business-relevant insights, data analysis and visualisation, digital marketing, fashion theory and business strategy in a global context. work experience and opportunities you will be given the opportunity to undertake an optional industry or enterprise placement year between the second and final year of the course which will enhance your employability by offering valuable experience and contacts within the industry as well as earning an additional diploma in professional studies qualification. you also have the opportunity to work with industry in your second year as part of the curriculum. mode of study ba (hons) fashion marketing & consumer behaviour runs for 90 weeks in full time mode. it is divided into 3 stages over 3 academic years. each stage lasts 30 weeks.