ba (hons) creative direction for fashion leverages innovation, trans-disciplinary media and cultural context to push the boundaries of fashion communication. the course is agile in its approach to creating and learning, with a distinct focus on concept informed by process. you will be encouraged to experiment and create strategic, future-facing work addressing cultural concerns and social, racial and ecological justice. using the skills of communication design, interface design, cultural programming and speculative design, you will be equipped to identify, anticipate and respond to communication opportunities as strategic thinkers and skilled communicators for our ever-changing fashion communication landscape.  what to expect  an experimental learning approach: explore established and emerging disciplines and media including still and moving image, ai/ar/vr, sound, speculative design, spatial and experiential design and collaborative practice. diverse teaching methods: content is delivered through a combination of lectures, seminars, open studios, peer-led asynchronous activities and tutorials, which are structured to allow for part-time work and work-experience opportunities. exposure to industry: enhance your professional network by working with internal and external partners, completing industry placements, and hearing from renowned guest speakers. explore new and emerging digital technologies: engage with emerging digital technologies and identify innovative opportunities for how they can be used within the fashion media and communication industry.  specialist support: learn from a course team of industry experts and benefit from language, academic and employability support throughout your studies. collaboration: participate in cross-course collaborative units to experience content beyond your discipline and network with students from other courses.  gain a holistic view of fashion communication: explore the discipline from a theoretical, cultural, social and business perspective as part of the fashion cultures and histories units.  work experience and opportunities  you will engage with live industry briefs and knowledge exchange projects during your degree. you will have an opportunity to undertake an optional short term work placement or undertake a year long dips placement between the second and final year of the course. both will enhance your employability by offering valuable experience and contacts within the industry. mode of study  ba (hons) creative direction for fashion runs for 90 weeks in full time mode. it is divided into 3 stages over 3 academic years. each stage lasts 30 weeks.