ba (hons) fashion design and development supports the student’s personal creative development and their ability to create fashion products through the application of informed fashion systems-thinking, industry analysis and responsible design approaches. we recognise the challenges facing the global fashion industry and encourage our students to re-think current industry practices through innovation, technology and future-thinking. students learn to develop their own individualised practice-led approaches that engage directly with real-world issues; designing solutions and product with empathy, critical thinking, and sustainable methodologies. through collaboration and discussion, our students gain wider perspectives and deeper insights into the fashion industry in relation to diverse cultures, societies, environments and business practices. through creative design and industry opportunities, our students engage with industry analysis, research methods, design and manufacturing processes that centre around aesthetics, craftsmanship, diversity, inclusivity and function. the course provides our students with specific and transferable creative, practical and strategic skills, enabling them to become confident, successful designers and product developers, preparing them for a career within the fashion industry.