data science and ai is a rapidly expanding applied discipline that is shaping the world around us and stimulating a significantly growing area of employment. data science is also the foundation of the technology that underpins modern approaches to working ai-based products and services. the bsc data science and ai course offers a deep engagement with data science and ai, as well as a critical perspective on ethical data and ai practices. this includes statistical theory, mathematics, data structures, computational approaches, machine learning and software engineering. delivered by the ual creative computing institute, this course offers an innovative curriculum that approaches data science and ai through a creative lens. we are committed to ensuring that your skills are set within an ethical framework and are working to embed ual’s principles for climate, social and racial justice. what to expect coding for data science: learn practical coding skills in core modern programming languages for data science industries and applications. project-based learning: complete a range of computing projects where you will apply skills and knowledge to real world problems. ethical data practices: learn how data practices have the potential to impact individuals and society. collaboration and creativity: study data science and ai in an exciting creative context and learn how to collaborate with your peers to creatively solve problems together. these abilities and attributes are highly valued by graduate employers. the creative computing institute community: join a significant community of students, academics and researchers who are passionate about shaping the future of data, ai and creative computing. you will have access to our integrated online community. a supportive environment: access to both technical and pastoral support and be part of community committed to promoting accessibility, diversity, and inclusion. an optional foundation year: option to take a ‘year zero’ course that gives you a foundational understanding of creative computing and prepares you for the rest of the course whichever direction you choose. industry experience and opportunities you will learn using industry standard tools and frameworks, ensuring you are ready to progress to a wide range of roles across the technology sector. you will benefit from industry talks and meet industry representatives throughout your studies. you will have the opportunity to undertake an optional year in industry, details of which will be provided in the second year of study. entrepreneurship is encouraged and the opportunity to start enterprises will be supported with business training and access to incubator programmes, as well through team entrepreneurship pedagogies. mode of study bsc data science and ai is offered in full-time mode. it is divided into 3 stages over 3 academic years. each stage consists of 30 teaching weeks.    you will be expected to commit an average of 40 hours per week to your course, including teaching hours and independent study.