ba product and industrial design at central saint martins believes in design as a process-driven activity operating in a broadening range of professional contexts - design consultancy and manufacturing, business and enterprise, strategy and futures, third sector and government. this course will guide you to identify the challenges and problems our world face. you will produce insightful design outcomes that address the current and future needs of people, society and planet. we know that tomorrow’s designers need to be adaptable, proactive, resilient, curious and ambitious. ba product and industrial design encourage your vision, activism and initiative to develop these designerly competencies. through critical thinking, conceptual realisation and implementation of products and services, we enable our students to become the changemakers and leaders for the next generation of creatives. studying on this course will expose you to a breadth of practical, technical and theoretical domains and skillsets. you can expect to: apply industry recognised tools in both studio and industry-led scenarios. develop your own path as a creative through the study of design platforms within the expanding product design sector. be engaged in a creative environment that encourages you to investigate, discover, question, design, create, make, collaborate, surprise and share in an environment of peers and experts. develop a critical mindset to acquire eco literacy, address ethical questions, cultivate critical inquiry, and systems thinking. study with a diverse cohort to share broad experiences and ideas that will positively influence your creative skills. industry experience and opportunities: we work actively with external partners from industry, commerce and enterprise, as well as our extensive network of alumni. this provides industry exposure, live design challenges and a programme informed by direct engagement with international design practice.