Design for Visual Communication
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this course is ideal for designers who want to build a practice that resonates with contemporary audiences, clients, and collaborators. we believe that visual communication bridges areas such as graphic design for print, branding, spatial, motion design and immersive experiences. as a result the course is grounded in applying traditional graphic design to embrace a profound exploration of the craft at the same time as emerging visual technologies. building a responsible practice is a continuous commitment on this course you will develop the analytical qualities you need to sustain a responsible design practice. you’ll refine and strengthen your core practices so you can acknowledge the past and challenge the future through an examination of typography to evolve a unique visual language and grammar. we’ll introduce you to the research methodologies and concepts that will expand your expertise in sustainable projects. you’ll be supported to develop the co-design skills that form the foundation of considerate, critical practices that provide communication strategies for a more-than-human world. this course will prepare you to become a thoughtful and responsible designer directing attention to ual’s climate, racial and social justice principles. our aim is for you to graduate with the knowledge, tools and resilience to tackle complex inequalities through a graphic design lens to provide visual communication strategies for a more diverse, inclusive, and accessible world. what to expect you will explore visual communication for our diverse world: you’ll focus on connecting people through graphic design able to respond to todays and tomorrow’s physical, cognitive, multicultural, multilingual, and societal diversities. working with clear typographic structures, legible visual language and grammar and engaging in considerate application of colour, you will create visual communication that acknowledges the multifaceted aspects of our design responsibilities. develop your own practice: the course supports you to work in areas such as exhibition design, publication design, branding, and emerging digital and social practices. you’ll forge an individual path, conducting research, engaging in experimentation, and developing design outcomes. expand your visual communication methods: advance your visual communication with thorough analysis and explorative practice of design strategies bridging traditional and emerging technologies, processes, and contexts. you will engage in collaborative projects further expanding your interpersonal competences. specialist knowledge: this course prepares you to be able to apply comprehensive design systems over a broad range of outputs. including: typography, mixed-reality, generative processes, exhibition design, visual language and grammar using lcc’s extensive facilities. you’ll be prepared to use your design skills and literacy for business, policy, strategy, social activism, creative directorship, and other leadership roles where critical and creative thinking grounded in practical and technical skills are highly valued. research in a practical environment: you will become part of a collaborative learning environment, working co-operatively with peers, academics, and professionals. you can immerse yourself in critical discourse through curated sessions, personalised tutorials, and interactive group discussions. mode of study ma design for visual communication is in full-time mode which runs for 45 weeks over 12 months. you will be expected to commit 40 hours per week to study.
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