our contemporary digital business msc prepares you for the complex and ever-changing digital landscape. demand for digital business professionals is high. throughout this programme, employability activities and coaching are purposely interwoven into learning. this will help to set you up for a career in multiple areas of the digital business industry. it covers the core components of digital business, including: leading-edge technologies, such as artificial intelligence and data analytics consultancy based practice to support real clients identifying and planning for digital start-ups long-term business strategies innovation management business processes involving customers and suppliers business analytics to inform decision‑making digital marketing project management the alignment of people behaviour for digital benefits realisation