our ma in media and public relations combines hands-on public relations practice with in-depth media analysis. on our programme you'll explore the intersection of media, culture, politics and business and prepare for a career in a fast-evolving industry. this master's in media and public relations is for: students who have public relations (pr) knowledge through undergraduate studies or voluntary work pr professionals wishing to develop their academic knowledge and research methods teaching draws on the research of specialists in media, communication and cultural studies. through the course you'll gain: a critical understanding of media, culture and society knowledge to theorise and analyse media and public relations knowledge of media law and public relations regulations in a transnational context an understanding of the strengths and weaknesses of different types of data dissemination a critical understanding of the strategic and ethical use of ai within the public relations industry. you'll also develop valuable professional skills, such as: analytical and critical skills to assess and conduct research in the field of media and pr the ability to deliver and evaluate a pr event in the public, private and voluntary sectors skills to set up a campaign network and deliver pr campaign messages skills to produce effective press releases written materials for traditional and digital media important information we've highlighted important information about your course. please take note of any deadlines.