the cross-cultural communication and international marketing ma offers theory, research, and practical training. this covers international and intercultural communication, as well as approaches to understanding areas such as marketing theories, global communications, and brand management. the international marketing pathway is a specialism on the cross-cultural communication ma. read more about the cross-cultural communication ma. academic staff in politics from newcastle university business school (nubs) deliver this specialist pathway. read more about our staff in the newcastle university business school. you'll have access to the business school's excellent facilities. nubs partners with major corporate and social enterprises and academic institutions. these partnerships provide many opportunities for students.