this bournemouth university course will develop students into a lateral thinker, giving them the ability to approach entrepreneurship with enthusiasm and success. this degree aims to ignite an entrepreneurial mindset by fostering creativity, design and new ways of thinking. students will execute practical exercises on 'real-life' projects focusing on a problem or opportunity. they'll learn to implement design management principles and explore innovative culture and governance in a variety of business contexts. students will undertake a 30-week placement to advance employability, and put into practice learned core theoretical principles. students develop an in-depth understanding of critical business skills necessary to start their own enterprise and lead in industry. this course is delivered by the aacsb-accredited business school, an accreditation which places bu within the top institutions globally for business degrees. less than 5% of business schools worldwide have attained this hallmark of excellence which recognizes a focus on excellence in all areas, including teaching and students learning.