program description

• the demand by consumers that brands and organisations change their practices to address the world’s urgent social and environmental challenges
• the demand by brands and agencies for graduates able to design strategies and materials that respond creatively and effectively to these challenges
• the demand by university applicants that courses prepare them for careers in which they can 'make a difference'

• apply knowledge to genuine business solutions through working on live client briefs
• gain the skills to pitch and present ideas in feedback sessions simulating the professional environment
• develop and deliver in-depth investigation into contemporary industry issues
• benefit from strong industry connections and network of guest speakers
• take advantage of interdisciplinary study opportunities collaborating across the faculty of media & communication. students work could include making a film, print advertisement, augmented reality app or voice bot for example
• have the choice to complete either a standard research dissertation or consultancy project
• enhance their experience further during an optional 30- week professional placement after the taught component of the course
• achieve the institute of practitioners in advertising (ipa) foundation certificate alongside a degree
• enter the data & marketing association (dma) talent marketing challenge and attend creative and data workshops held throughout the year.