Adventure tourism is the fastest growing area of the tourism industry and has taken the adventure sector by storm in recent decades, bringing adventurous activity experiences into commercial tourism. New, fresh and continuously developing, our graduates have a fantastic opportunity to become a part of the story of shaping this dynamic sector. The BA (Hons) Adventure Tourism Management focuses on tourism and business practices within the adventure sector, applied in the context of essential practical and professional skills for leadership and safety. Customers expect great service and a safe experience that will satisfy their dreams of adventure and adventure travel: you will learn the skills and knowledge to deliver and manage this, with a critical understanding of the ethical and professional values required. You will cover outdoor skills practice, safety and leadership, tourism, research, business and entrepreneurship – all underpinned by a growing and deepening understanding of the meaning of 'adventure'. BA (Hons) Adventure Tourism Management is based at the School of Adventure Studies and is part of the Adventure Pathways Scheme of programmes. You will be based in Fort William, in the hub of the Outdoor Capital of the UK, living and working at the foot of Ben Nevis, in a region that is unique for its rich variety of outdoor opportunities. This gives you access to a diverse and vibrant community of like-minded students, as well as flexibility to progress into an alternative future pathway such as Adventure Education or Adventure Performance and Coaching.