Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management. Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry. The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.