Advertising and public relations professionals are increasingly in demand. The development of new technologies has opened up creative opportunities for publicity with companies needing skilled professionals to help promote them. This advertising course is designed to prepare you for this exciting, fast-paced world of communications. It will help you to develop core skills in communications strategy, creative development, marketing analysis and digital media. The course has an entrepreneurial ethos, and you will be encouraged to learn through initiative, experimentation and teamwork. On any given day, you may start the morning discussing the psychology of advertising and end the day working with fellow students to make a video for a social media platform. The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.