MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). **Why choose this course at London College of Communication** • MA Advertising is a business-focused degree in a creative communications College, combining strategy with creativity. • MA Advertising works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights. • MA Advertising is about the future. You'll explore the emerging technologies and media spaces the industry is focused on. • MA Advertising is practical. You'll make ads and experiences, build prototypes and speculative designs. • MA Advertising is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces. **What can you expect?** You will learn new ways of conducting research and apply new approaches such as practice-research, speculative design and design fictions. You will find new ways of understanding audiences, mapping user journeys and finding insights. You will read, think, make and write. You'll engage with industry news and commentary as well as academic research and critical theory. You'll write short copy tweets, long copy ads, business reports and academic critiques. Exploring a range of technologies, you might make a film, print advertisement, augmented reality app or voice bot. You will find and create new forms of content and content relationships fit for a complex future. You will understand how to push the boundaries of the brief, challenge the norms and discover the future. In your final major project, you will bring all your learning together to develop and deliver an in-depth practical investigation into a contemporary industry issue identified by one of our industry partners. You will deliver that project in a style and format fit for industry. You will research and write and make for industry. You will be an industry expert. **About London College of Communication** The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices. Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.