British creative advertising is recognised as being amongst the best in the world. This owes much to an educational infrastructure that supplies the industry with a constant stream of fresh talent. At UCLan, we offer one of the most successful courses in advertising. Over thirty years ago we helped transform design education by pioneering the first sandwich course in the UK. This effectively gave industry an active role in the training of young designers and art directors. Today the course remains just as strong as ever. Its belief in the power and importance of ideas has meant that those students who graduate from the course remain consistently employable. BA (Hons) Advertising at UCLan is founded on the fundamental principle of creative thinking. While technology may develop providing us with new and exciting platforms on which to deliver work, the importance of ‘a good idea’ remains constant. We have an enviable list of alumni with graduates employed in the creative departments of the world’s top advertising agencies such as TBWA/Chiat Day, JWT, M&C Saatchi, VCCP and the in-house creative teams at Channel 4 and the BBC.